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Entry for November 21, 2006

Let me state that the print-on-demand business has a nickname that is commonly used by authors and those in the real publishing industry.  That name is "vanity press".  As a new author it is practically impossible to break through to one of the real publishing houses.  In their eyes, authors are a dime a dozen.  With the advent of technology the print-on-demand avenue has opened, as is the way with so much in life, if people wander a road then there will be those who will prey on the wanderers.  My first book was published by Authorhouse (originally called First Books) and I was not happy with the results of that publishing experience.  That caused me to seek a different print-on-demand publisher (a growing  number to now choose from) and found one whose promotional advertisement appeared to be better than most.  Producing a quality product and keeping that product affordable has been my goal in this endeavor.  While Pagefree "publishing" has produced a book that meets my approval, the final step has opened my eyes to one significant difference between them and Authorhouse.  That difference is greed.  Authorhouse offered an option for a webpage for my book and this linked to their bookstore, where my book was listed.  It allowed the customer to purchase the book online at a site separate from the amazon.com affiliates.  Additionaly, as Authorhouse was the publisher, they recognized that selling the book on their site for the "list price" would be increasing their profits, simply by calling themselves both a publisher and a bookstore.  To eliminate this conflict of interest they offered two prices for my book.  One price was the list price and this reflected the built-in profits the printer and the bookstore required, to sell my book.  However, if I was promoting my book for sale, the price offered on the Authorhouse site was significantly lower than the list price, since they were the publisher (closer to the source) and not a bookstore (the middle man).  That first book listed for $41.95 retail, but $25.25 on the Authorhouse site.  A big difference, and I actually make a higher royalty from books sold through the Authorhouse website.  Pagefree, however, has exposed themselves as greedy.  Not only do they call themselves the publisher, they call their cyber bookstore as just that, as if they had inventory and clerks to pay, along with rent for space.  The book sells on Amazon.com for $19.95, just as it sells for the same amount on the Pagefree site.  I have a problem with this greed, because Pagefree makes a much greater profit if I direct buyers to them for the sale.  On Amazon.com there are cyber booksellers that fight to be one penny lower than the next cyber bookseller.  Already there are online booksellers offering my book for less than the list price of $19.95 and they are listing the hardcover for just over $35, down from the list of $37.50.  Let me reiterate that I do not like the "built-in profit" for printers and bookstores, because it robs the author of payment for the work involved in writing and publishing, while rewarding the highwaymen of the print-on-demand avenue.  I highly recommend that you visit the Amazon.com site and click on the link that takes you to a list of sellers, most of which will be selling for less than list.  Thank you.  Till the next time.



2006-11-21 15:33:47 GMT
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